Job Description:

We are looking for an experienced account executive who will be responsible for managing our Amazon Marketing Services and Amazon Seller Central Marketing Campaigns.   In this role, you will be tasked with providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, ad placement, and other facets of paid search in accordance with YI Technology sales and growth goals.

Key Responsibilities:

·         Optimize PPC campaigns by keyword research, ad copy, landing pages, bidding, budget management, competitor analysis

·         Play an integral role in new product launches by leading marketing campaign creation for new products

·         Develop short and long term PPC strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins

·         Design and develop high performing landing pages to ensure they are effectively optimized for paid search campaigns

·         Build and maintain YI Technology’s Amazon Store

·         Troubleshoot, optimize, create and execute pay per click campaigns

·         Conduct AB Testing to optimize campaigns for conversion

·         Assist with advertising reports and help in analyzing key metrics

·         Perform analysis and provide optimization recommendations on website content and navigation structure to improve search engine ranking for key search terms

·         Assist with campaign planning, implementation, bid management and performance monitoring

·         Measure and improve key performance indicators such as traffic, clicks, CTR, CPC, sales, spending, ROI, etc.

·         Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics

·         Keyword analysis by building keyword lists, analyzing search volume and make recommendations

Key Qualifications:

·         Bachelor’s degree

·         1-3 Years experience with keyword optimization tools

·         1-3 Years online marketing campaign
3+ Years of demonstrable experience in marketing, merchandising, project management or related fields

·         Excellent presentation, organization and project management skills

·         Proficient with Excel

·         Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously

Preferred Qualifications:

· Amazon Marketing Services experience

· Amazon Seller Central experience

· Amazon Vendor Central experience

· Search Engine Optimization experience (Google, Bing, Yahoo,etc)

· Social Media Site Advertising experience (Facebook, Youtube, etc.)